Do you want to expand your social media content for global and local awareness? In this virtual session, Olivia Smalley (@omgartistry) and Cynthia Baker ( will show you just how hashtags are the way to engage and expand your audience! In this hour-long session, these social gurus will discuss:

Why hashtags are important for your social and salon growth
3 Hashtag audiences to engage with
6 Categories of hashtags to implement
Steps to post hashtags effectively
How to identify “dead” and low producing hashtags


Olivia Smalley

Trend-savvy, artistic and daring social media influencer Olivia Smalley @omgartistry, or “Miss OMG,” is the world’s official #beautybestie.

Smalley’s vast experience of the beauty industry, plus a substantial and engaged social media following, combined with her degree in videography, creates the perfect recipe for viral content, beauty advice and genius hair hacks!

With a unique mindset, unmatched drive and creative vision, Olivia is always at the helm of the influencer tribe. She leverages the power of media and public relations to meet corporate strategies, drive sales, bolster company profiles and brand awareness locally, nationally and globally.

Cynthia Baker

Cynthia Baker founded the social media consulting firm SAGA Haus, a socially driven agency that combines her vast beauty industry experience and her in-depth knowledge of marketing, social media and content strategies. Currently, the SAGA Haus client list includes hair care brands (such as Joico), celebrities, influencers and athletes. Baker also teaches her social media expertise nationally.

At 15-years-old, Baker began her beauty career and opened her own salon at 20 while working part-time as an educator for a major haircare brand. She then worked with many big-name beauty companies, including PureOlogy, Joico Hair Care, Ultimate Beauty Companies and Bellami Hair which provided Baker a deeper understanding of integrated marketing, education, strategy development and the tools to accelerate sales.

Baker proudly served on the Board of Directors of the Professional Beauty Association (PBA) and is now the Vice Chair of the PBA’s Foundation Board of Directors.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Financial and Professional Regulation (license #190-000101). CE credit is approved in Illinois, Iowa, Maryland, Nevada, and North Carolina. Additional states to come. Please check with your state’s licensing department to ensure that you have the approved credit hours you need to keep your license current. Please note that these programs are subject to change without notice.