As an industry expert, success coach and professional speaker, Geno has educated industry artists, beauty professionals and salespeople all over the world. He has coached the winning teams in beauty and continues to be a keynote speaker, contributing artist, and consultant to the industry today.
Among other accomplishments, Geno is the author of SUCCESS DYNAMICS, an award-winning, best-selling, beauty academy textbook and has created many best-selling CDs in the industry. He continues to contribute to beauty by being an outstanding example and mentor. In 2009, Geno was inducted into the North American Hair Stylists Awards coveted “HALL of LEADERS,” only 22 other Beauty Professionals in history have received this honor!
As a keynote speaker, Geno has frequented the mainstage of IBS, ABS, CCA, PBA, Beacon, Intercoiffure, Salon Centric, Cosmoprof and many more. He has conducted thousands of in-salon seminars and has spoken at hundreds of beauty academies worldwide. You can find his work featured in almost every salon and spa trade magazine including, Modern Salon, American Salon, Salon Today, Nails, Nailpro, Dayspa and Launchpad. Articles can also be found about him and his work in Glamour Elle, The New Yorker, Washingtonian Magazine and others. He is considered an industry expert and Business Guru.
The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Financial and Professional Regulation (license #190-000101). CE credit is approved in Illinois, Iowa, Maryland, Nevada, and North Carolina. Additional states to come. Please check with your state’s licensing department to ensure that you have the approved credit hours you need to keep your license current. Please note that these programs are subject to change without notice.